Indigenous brands, Maori business, Kaupapa Growth and innovation, collaborative pilot projects, culture connection and exchange, design enabled economic, culturally enriched.

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Carin Wilson (Kahui Whetu)   Hon.Dip.Des. FDINZ, Toi Iho

Pae Matua

Tamaki Makaurau Art, Design, Architecture

Tuhourangi + Ngāti Awa

Design touches almost everything in the world we live in today, mostly invisibly, and by stealth! By the time we are familiar with it, it’s already done. The houses we live in, cars we drive, clothes we wear, pens we write with, films we watch; somewhere there’s the hand of a designer in all of them. Problem is, all design is not necessarily good design. To execute it well we have to consider its impact: on our culture and psychology, the environment and resources, on energy use and future generations. The unique kaitiakitanga factor.

This life-affirming dimension in design resonates well within our Polynesian genes. Te Moana-nui-a-kiwa and Aotearoa gave us an environment that flows creativity in our bloodlines. Intuitively we respond to the gifts of her form, growing skills to fashion images of what we discovered, oratory and song to mimick what we heard, dance to reflect the grace of movement in wind and tide. No wonder it is our creativity that has led us to our greatest triumph: the very survival of our precious culture.

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Carin Wilson (Kahui Whetu)

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